Ted’s Uniqueness
- Home
- Products
- Ted’s Uniqueness
Ted Santos’s Unique Perspective for Dream Clients
Ted Santos has a counterintuitive approach to leadership and growth that challenges conventional thinking and pushes leaders to create breakthroughs, instead of chasing incremental improvements. His uniqueness stems from decades of experience as an executive and advisor to CEOs. When leaders intentionally create problems, it drives innovation and top line growth once the organization solves it. Furthermore, it galvanizes teams, mines untapped talent, develops new skills and competencies, and positions companies as market leaders. Perhaps most importantly it drives new revenues that were not part of the corporation’s strategic trajectory.
- Ted’s Uniqueness
What Makes Ted Different?
-
Problem Creator, Not Problem Solver
Most consultants fix problems. Ted teaches leaders to intentionally create strategic problems that drive revenue growth and innovation. He trains people to develop a mindset that allows people to powerfully execute initiatives in the face of reframes challenges rather than resist it.
-
Mastery Over Chaos and Disruption
Ted doesn’t just teach strategies—he trains leaders to thrive in chaos, drawing parallels to Navy SEAL-level preparation for handling uncertainty. His process focuses on building mental toughness, resilience, and self-mastery, making leaders unstoppable in the face of adversity.
-
Socratic Approach to Leadership Development
As a general rule, Ted asks questions that are not being asked within your enterprise to help clients think differently, challenge assumptions, and uncover blind spots they can’t see on their own. This approach creates lasting mindset shifts rather than temporary fixes, empowering leaders to sustain breakthroughs long-term.
-
Rooted in Personal Transformation
Ted’s life experience overcoming tragedy, including the loss of both parents at 21 and witnessing his mother’s strength, shapes his relentless belief in human potential. He infuses this personal resilience into his process, helping clients build the confidence to break through fear and limits.
Ted Santos doesn’t just solve problems—he trains leaders to create and conquer disruptive strategies that penetrate untapped markets challenges, enabling them to achieve breakthroughs that redefine industries, transform organizational culture, and leave lasting legacies. His approach blends mental mastery, resilience training, and innovation strategies to help leaders turn chaos into opportunity and drive transformational growth.
-
Specifically trained in Executive Coaching / Transforming Corporate Culture
Executive Coaching Transforming Corporate Culture More than 1000 hours of training
-
Breakthrough Over Improvement
Unlike most consultants who focus on efficiency and improvements, Ted focuses on disruptive breakthroughs that create new paradigms—think iPods, moon landings, and faster-than-horse cars. He helps leaders stop thinking about faster horses and start envisioning revolutionary cars.
-
Cultural Transformation for Sustainable Growth
Ted doesn’t stop at strategy creation—he addresses corporate culture to ensure organizations don’t sabotage innovation. He trains teams to stay focused during chaos, embrace risk, and execute big visions, creating long-lasting change.
-
Vision for Societal Impact
Ted believes business transformation has the power to reshape society, including reducing divorce rates and improving relationships, ultimately saving companies billions in losses caused by personal instability. This broader vision makes Ted more than a coach—he’s a change agent for businesses and communities alike.