Ted’s Desire & Dream Clients
- Ted’s Dream Clients
Ted’s dream clients are ambitious, growth-driven leaders who are ready to create disruptive breakthroughs in their businesses.
Primary Dream Client Profiles
01
CEOs of Middle-Market Companies
- Company Size: $50 million to $500 million in revenue.
- Challenges:
- Experiencing rapid growth that feels chaotic or unstable.
- Struggling to scale operations without breaking systems.
- Wanting to disrupt industries or break into untapped markets but unsure how.
- Desires:
- Build a legacy and achieve transformational growth.
- Develop innovative strategies and disruptive products.
- Create a sustainable culture of innovation to support long-term success.
03
Intelligent Leader who does not want to become CEO
- Wanting to become more desirable in their own role
- Desire a breakthrough
- High performer looking for their next level
02
Senior Leaders on the Path to Becoming CEOs
- Current Roles: Vice Presidents or Senior Managers.
- Challenges:
- Feeling stuck and unable to break through to the next level.
- Lacking the mindset, tools, or strategies needed to lead at the top.
- Lacking skills and confidence
- Desires:
- Gain the confidence and leadership skills to land a CEO role.
- Learn to manage chaos, solve high-level problems, and create breakthroughs.
Key Traits of Ted’s Dream Clients
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Highly Ambitious and Visionary – They want to achieve big, bold goals and leave a legacy.
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Growth-Focused – They’re looking to scale quickly and disrupt their industries.
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Intelligent but Stuck – They’re often brilliant thinkers but feel frustrated by their inability to reach the next level.
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Willing to be Challenged – They understand that breakthroughs require discomfort, and they’re open to Ted’s unconventional methods.
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Driven by Innovation – They want to create something new rather than just improve existing processes.
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Focused on Culture – They value building teams that can handle disruption and stay resilient.
Examples of Ted’s Ideal Scenarios
A CEO of a fast-growing company feels overwhelmed by scaling challenges and needs a roadmap for stability and growth.
A VP who aspires to be CEO but needs a leadership transformation to secure the position and lead boldly.
A business leader looking to disrupt an industry with new products or services but struggles to execute the vision.
- Ted’s Dream Clients Desire
What Ted’s Dream Clients Say They Want
01
“I want to grow my business.”
- They desire expansion but feel stuck or unable to move the needle to the next level.
02
“I want to make my business better.”
- They’re looking for improvements but don’t realize they actually need a breakthrough to achieve transformational growth.
03
“I don’t want to be afraid of being fired.” (For aspiring leaders)
- They seek security and confidence in their roles, especially when performance has plateaued or stalled.
04
“I want to figure out why I can’t get to the next level.”
- They feel like there’s a ceiling they can’t break through and want to know what’s holding them back.
05
“I want to stop shrinking back and start scaling forward.”
- They’ve experienced growth that felt chaotic and overwhelming, causing them to pull back, and now they’re ready to move forward again.
06
“I want to be ready for the next opportunity.” (Aspiring CEOs)
- They want to position themselves as the next CEO or president but feel they need the skills, mindset, and tools to get there.
07
“I need to stabilize my business—it’s growing so fast it’s falling apart.”
- They are in rapid growth mode but lack the structure and systems to support it without breaking.
08
“I want to create something big—but I don’t know what it is yet.”
- They crave innovation and want to disrupt their market, but they’re unsure of the vision or how to get there.