How a 3rd-Generation Food Company Added $15 Million in New Revenue by Thinking Bigger

Breaking Through Tradition to Unlock Growth

When two brothers took over their grandfather’s 90-year-old food business, they were thriving—but stuck. Focused solely on producing products under their own legacy brand, they couldn’t see a path to scale beyond their limits. That’s when they turned to Ted Santos.

In this article, we’ll explore the importance of data analytics, its key benefits, and how businesses can leverage it to achieve sustainable growth.

Ted challenged their thinking, helping them reimagine their business model and create a new co-packing division—allowing them to make products for other brands while maximizing the equipment and resources they already had.

The Results?

Generated $15 million in revenue in year one, surpassing their $12 million goal.

Grew top-line revenue by 15% while maintaining strong profit margins.

Built a Navy SEAL-like team capable of producing multiple products quickly, operating with speed and precision.

Expanded to two new facilities, transforming a once-shuttered location into a profitable hub.

Why It Matters to Your Audience:

Ted’s insights didn’t just help this company grow—they helped it reinvent itself. This story will inspire entrepreneurs and business leaders to think bigger, embrace complexity, and discover hidden opportunities within their own businesses.